Cross-Border Communication

Brand Spirit
A brand embodies a spirit, a taste, and a style. Its primary characteristics are resonating with users and driving the value orientation of a business. China’s spring water culture has a long history, inheriting the excellent traditions of Chinese civilization and accumulating a rich cultural heritage.
Starting in 2024, in collaboration with internationally renowned organizations such as the World Water Council, the Hong Kong Trade Development Council, and the Panama Pacific International Exposition, we will harness collective efforts to host the “2024 First World Spring Water Expo.” This event aims to tell the story of China’s spring water culture and establish a strong brand image for Chinese spring water.
Middle East communication channels:

Emirates News Agency

Gulf News

Al Arabiya

Al Jazeera

Arab News
